
바이엘코리아㈜
Brand Manager in Radiology
(Gadovist)
바이엘은 독일 레버쿠젠에 본사를 두고 세계 150여 개국에 진출해 있는 다국적 제약 및 화학회사입니다. 바이엘은 "더 나은 삶을 위한 과학(Science For A Better Life)"이라는 기업이념을 실천하고 있으며 새로운 미래를 앞당기고 삶의 질을 향상시키는데 기여하고 있습니다. 1955년 작물보호사업을 시작으로 한국 시장에 첫발을 들여놓은 바이엘 코리아는 지난 60여년 동안 빠르게 성장하는 한국경제의 동반자로서 제약사업 외에도 동물의약, 작물보호 및 종자, 폴리머 및 화학사업 등 다양한 분야에서 한국 경제 발전에 기여하고 있습니다.
[모집부문 및 지원조건]
모집부문 | 담당업무 | 지원조건 |
Brand Manager in Radiology (Gadovist) | 1. Develop Brand Strategy - Work with Sales, APAC brand team and collaborate with Global team/HQ to develop the local brand strategy. - Propose strategic options, in alignment to the Global Brand Plan (where appropriate). - Work towards maximizing growth opportunities whilst optimizing resources. - Perform analyses to understand and communicate the impact of trade-offs from key marketing decisions. - Initiate market research, survey to better understand market trend and reflect core findings to brand strategy. 2. Responsible for Brand Financial Performance & Forecast Accuracy - Provide initial budget plans and sales forecast for the brand. - Accountable for overall profitability and financial viability of the brand. - Responsible for regularly brand tracking and monitoring. - Plans for corrective actions and resource re-allocations when necessary. - Ensure high product supply forecast accuracy by communicating closely with local supply chain (if necessary APAC, Global supply chain) team. 3. Act as Brand champion with internal and external stakeholders - Lead & manage cross functional project team - Train sales teams on product knowledge and strategy (key selling messages, etc.). - Develop and manage market and competitive intelligence through regular customer interaction (field visits, meetings, conferences…). Determine their impact to his/her products. - Collaborate & communicate with societies and necessary external stakeholders to enhance product branding, scientific partnering & to find beneficial opportunities through collaboration. ? Develop hypotheses of customer behaviors and attitudes, and segmentation strategy. - Manage key opinion leaders and collaborate with brand related societies to develop scientific partnership. 4. Manage the Marketing Plan - Develop the brand plan with appropriate alignment to the global brand plan. - Develop promotional materials/activities/programs that are consistent with the approved product strategy. - Deliver the programs that appropriately describe customer experience, brand promise, and which creates additional opportunities in the market. - Build innovative and integrated marketing campaigns; and ensure effective and efficient execution in the country. Examples of the activities he/she are responsible for executing are developing sales materials, guiding sales force messaging, organizing symposia, market research, education/training initiatives, regional speaker tours, PR activities, pricing & reimbursement strategy, KOL management, advisory boards/expert meetings, scientific publication. - Manage brand communications to the sales forces, thought leaders and external agencies to ensure consistency of execution in the message delivery. - Track and monitor implementation of the brand plan and makes mid-stream deviations when necessary. 5. Ensure Ethical and Compliant Behavior - Ensure all activities supporting the Brand/s are compliant with legal requirements in the respective country and Bayer Corporate guidelines and regulations. - Communicate Bayer’s standards of Business Ethics and Compliance to both internal and external customers. | - Master or Bachelor’s degree in Pharmacy preferred. - At least 2 years experience as Product Manager. - Experience in MNC Pharma industry preferred. - Commercial acumen and understanding of business financials. - Results oriented, resourceful, independent & passionate. - Collaboration, interpersonal effectiveness and communication skills. - Excellent in verbal and written English, in addition to local language. |
[근무조건]
근무형태 : 정규직
근무지 : 서울 > 동작구
근무요일 : 주5일
근무시간 : 09시 00분 ~ 18시 00분
급여 : 회사내규에 따름(면접 후 결정)
[접수방법]
2018.11.16(금) 까지
접수방법 : 홈페이지(http://www.bayer.co.kr)
채용문의: 02-829-6872
[제출서류]
이력서, 자기소개서 제출
[기타사항]
허위사실이 발견될 경우 채용이 취소될 수 있습니다.

바이엘코리아㈜
Brand Manager in Radiology
(Gadovist)
바이엘은 독일 레버쿠젠에 본사를 두고 세계 150여 개국에 진출해 있는 다국적 제약 및 화학회사입니다. 바이엘은 "더 나은 삶을 위한 과학(Science For A Better Life)"이라는 기업이념을 실천하고 있으며 새로운 미래를 앞당기고 삶의 질을 향상시키는데 기여하고 있습니다. 1955년 작물보호사업을 시작으로 한국 시장에 첫발을 들여놓은 바이엘 코리아는 지난 60여년 동안 빠르게 성장하는 한국경제의 동반자로서 제약사업 외에도 동물의약, 작물보호 및 종자, 폴리머 및 화학사업 등 다양한 분야에서 한국 경제 발전에 기여하고 있습니다.
[모집부문 및 지원조건]
모집부문 | 담당업무 | 지원조건 |
Brand Manager in Radiology (Gadovist) | 1. Develop Brand Strategy - Work with Sales, APAC brand team and collaborate with Global team/HQ to develop the local brand strategy. - Propose strategic options, in alignment to the Global Brand Plan (where appropriate). - Work towards maximizing growth opportunities whilst optimizing resources. - Perform analyses to understand and communicate the impact of trade-offs from key marketing decisions. - Initiate market research, survey to better understand market trend and reflect core findings to brand strategy. 2. Responsible for Brand Financial Performance & Forecast Accuracy - Provide initial budget plans and sales forecast for the brand. - Accountable for overall profitability and financial viability of the brand. - Responsible for regularly brand tracking and monitoring. - Plans for corrective actions and resource re-allocations when necessary. - Ensure high product supply forecast accuracy by communicating closely with local supply chain (if necessary APAC, Global supply chain) team. 3. Act as Brand champion with internal and external stakeholders - Lead & manage cross functional project team - Train sales teams on product knowledge and strategy (key selling messages, etc.). - Develop and manage market and competitive intelligence through regular customer interaction (field visits, meetings, conferences…). Determine their impact to his/her products. - Collaborate & communicate with societies and necessary external stakeholders to enhance product branding, scientific partnering & to find beneficial opportunities through collaboration. ? Develop hypotheses of customer behaviors and attitudes, and segmentation strategy. - Manage key opinion leaders and collaborate with brand related societies to develop scientific partnership. 4. Manage the Marketing Plan - Develop the brand plan with appropriate alignment to the global brand plan. - Develop promotional materials/activities/programs that are consistent with the approved product strategy. - Deliver the programs that appropriately describe customer experience, brand promise, and which creates additional opportunities in the market. - Build innovative and integrated marketing campaigns; and ensure effective and efficient execution in the country. Examples of the activities he/she are responsible for executing are developing sales materials, guiding sales force messaging, organizing symposia, market research, education/training initiatives, regional speaker tours, PR activities, pricing & reimbursement strategy, KOL management, advisory boards/expert meetings, scientific publication. - Manage brand communications to the sales forces, thought leaders and external agencies to ensure consistency of execution in the message delivery. - Track and monitor implementation of the brand plan and makes mid-stream deviations when necessary. 5. Ensure Ethical and Compliant Behavior - Ensure all activities supporting the Brand/s are compliant with legal requirements in the respective country and Bayer Corporate guidelines and regulations. - Communicate Bayer’s standards of Business Ethics and Compliance to both internal and external customers. | - Master or Bachelor’s degree in Pharmacy preferred. - At least 2 years experience as Product Manager. - Experience in MNC Pharma industry preferred. - Commercial acumen and understanding of business financials. - Results oriented, resourceful, independent & passionate. - Collaboration, interpersonal effectiveness and communication skills. - Excellent in verbal and written English, in addition to local language. |
[근무조건]
근무형태 : 정규직
근무지 : 서울 > 동작구
근무요일 : 주5일
근무시간 : 09시 00분 ~ 18시 00분
급여 : 회사내규에 따름(면접 후 결정)
[접수방법]
2018.11.16(금) 까지
접수방법 : 홈페이지(http://www.bayer.co.kr)
채용문의: 02-829-6872
[제출서류]
이력서, 자기소개서 제출
[기타사항]
허위사실이 발견될 경우 채용이 취소될 수 있습니다.